I'm not deep into this debate at all but from the outside it sure looks like a Coke versus Pepsi thing.
Discussion
It's like if Coke said "We want to allow each bottler to be able to add as much high fructose corn syrup as they want. They can make it 100%, and that's just fine." And Pepsi said "That's a bad idea we'll stick with the current limit according to our recipe." Which would you rather drink?