The first step would be to create a protocol that takes the idea of bitswap from Protocol Labs, and makes the exchange sat for kb instead of kb for kb. Filecoin just created silos with a high barrier to entry, while IPFS is supposed to work p2p. What's missing is the economic incentive for the Distributed Hash Tables to gather and reveal the file storage locations quickly, and stop losing data from garbage cleanup that wipes away 70% of all content within a week.