I agree. I spent weeks trying to figure out how to set up Bitcoin payments on Shopify (before there were easy options). Eventually I realized, none of my customers have ever asked to pay in bitcoin and if I take it in and convert it to fiat my accountant and bookkeeper were going to loose their minds.
Our business holds Bitcoin on the balance sheet in deep cold multi-sig. I believe payments come after cap gains tax laws change. Before that the friction is too high for business and for customers.