You should focus on Twitter and Facebook then, same centralised identity and much bigger market.

If did:plc became like ICANN, they would have spent too much time spewing bullshit just to become what they should have started with; registering a TLD and give people domains on signup, instead of this DID garbage.

And the 12 weirdos are not businesses by the way, businesses don't give a fuck, hell even presidents their didn't care enough to point their domain to the did:plc.

If you are in it for the business opportunity, make sure to not get high on this supply, if you have to sell it to business good for you, I am rooting for you, just don't confuse yourself.

Most importantly; don't ignore all the signs that Bluesky users don't give a shit about any of this, so if you build a business assuming there is a market for digital sovereignty enthusiasts... you are going to lose your shirt.

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I think Nostr is *the* protocol for businesses, I've been pitching Nostr these past months to businesses in Asia and a decent reception so far (though not calling it Nostr). I think the future of Nostr is B2B. As mentioned somewhere above I'd never pitch ATProtocol to a business.

My main point at the start of this all is simply that ATProtocol is not a scam. It's a decent attempt by decent people, and it has a chance to evolve in a way that would be good for the internet at large. I'm mainly just tired of the hyperbole and the throwing of rocks when it comes to ATProtocol (and ever so often, Farcaster). That's all.

Ok, I will bite, what does Nostr offer businesses? Because my basic bias is that it offers absolutely nothing, if anything the shitcoin Wallet Connect offers more because at least you know people who use that have money and likely to waste it on stupid stuff.

What does an npub and very unreliable relays and extremely small audience offer businesses?

Cross-company social that functions like email and can also be used by frontline workers and vendors on both sides (those with no basis for SSO). It competes with https://slack.com/intl/en-gb/connect and other offerings. It's cheaper, it's open source, no third party, it's easy for IT departments to understand and with relays on both sides of the fence it can be managed as each side likes. It mirrors email in many ways, and you sell it with email analogies.

Also competes with stuff like https://uintra.com/ but only for the cross-company case.

-Current nostr audience is irrelevant

-Zaps are irrelevant (unless the companies in the mix want them, but we never pitch them).

-The Nostr brand is irrelevant (nobody knows it anyway)

Event+relay architecture w redundancy, keyparis, and the open-source candy jar of client code are all very relevant. Overall lightness is relevant. Clients are custom-deployed from open source (each side has their own client and our team will service it). We plan to use one client codebase for all customers at the start.

Early days and just pitching for feedback but so far is good.

Course none of this is what Nostr was invented for. But if you were going to draft up an architecture from scratch for cross-company social in the vendor age then Nostr is kind of like the thing you'd end up with.

I think you are thinking of the Matrix Protocol... which plenty of governments already using for what you are saying instead of relying on American companies like Slack.

If I were you I would start playing with Matrix sdk before reinventing this wheel.

Matrix we looked at but Nostr events and relays are about as complicated as we want things to get, and this is also more of a Kind1 play. This https://bettermode.com/ is an example of one we were asked to pitch against the other week.

Our pitch is if you're going to be brave, pass over the other guy and take things in house, then you're going to want the most dead simple thing possible. Nostr is pretty dead simple.

The reason to stick with Nostr is getting grants from Nostr enthusiasts... but if you need that more than flexibility to address your market, then you are doomed anyways in my opinion.

Let's see, if we start doing some good business off these implementations then there won't be much more to say. At that point it'd simply be one of a thousand proven B2B business models and you slowly expand with sales. There isn't anything out there that both covers that particular niche and is as dead simple, and so far we've got good interest and moving to POCs in April.

I'll give you an update come the summer.

I know zero about pubky. Melvin posted about it but I can't parse those. Is it B2B leaning?