Right now, demanding bitcoin as the only medium of payment for our products makes us less competitive in the marketplace where consumers want convenience. Perhaps if more businesses offer large discounts for payment in btc, we can slowly incentivize more people to hold and pay with btc .
Discussion
True. Though, a 'huge' discount shouldn't be necessary. Any incentive is what will slowly move us in the right direction. It ultimately comes down to a fundamental question: Is bitcoin an inherently less expensive payment system to collectively participate in than fiat? If so, then the incentives - no matter how small - already exist for both merchants and customers to be able to benefit by using it. If not, then this is a lost cause from the get-go.
If you were somehow able to sell things that were in demand but simply not available in the fiat economy you could charge high prices and only accept bitcoin.