The algorithm literally conditions our emotional state to make us more susceptible to the advertisement…
https://blossom.primal.net/0cd767c406cc62927845161fc2ae76541a3aa0ec86779b350fe4642949cedb35.mp4
If you want free relays, then you get ads. If you want to pay, no ads. It's that simple
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Or just only ever watch your followed feed. You don't need to look at the firehose all the time.
outside of that, mute brand accounts.