Visually they look evenly split as a user count (ln vs iap).
Overall revenue, iap users look stickier and ln users churn out.
Is that what your numbers show?
Visually they look evenly split as a user count (ln vs iap).
Overall revenue, iap users look stickier and ln users churn out.
Is that what your numbers show?
I haven’t done the exact calc yet, just a visualization, but it is definitely looking like iap is more sticky. This is kind of what I would expect.
Hopefully at least 30% more sticky. And you have to wonder how many of those IAP users would have never done an ln subscription. Seems like an overall win.