Visually they look evenly split as a user count (ln vs iap).

Overall revenue, iap users look stickier and ln users churn out.

Is that what your numbers show?

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I haven’t done the exact calc yet, just a visualization, but it is definitely looking like iap is more sticky. This is kind of what I would expect.

Hopefully at least 30% more sticky. And you have to wonder how many of those IAP users would have never done an ln subscription. Seems like an overall win.