There are many good answers to this question and IMO you gotta meet people where they are so different answer to each.

Some might love censorship resistant twitter, some might like payment enabled content creation platform while other would enjoy freedom loving community. It’s different for everyone.

Explaining #Nostr at protocol level is not useful, focusing on different services and apps might be better approach

nostr:note1c5utw3r02jclxy46ptcvzclr8zv4jt50hfypahuqvrdy03zhrreqkepy00