this is much as i am pitching and working towards in my own work - nostr is the communication layer for everything
i am doing my best to insert it into an altcoin network as a pubsub for social networking, they seem to be getting it that it's neutral and allows them to deploy stuff with a neutral medium
it's really hard to say what it is explicitly, most normies need some cloak around it to get it, but they all get it when you know what their delusional threat model is