Who says work for a corporation? Selling to people who will pay cash for it is a good alternative to working for people who will pay salary for it.
Regardless nostr needs money coming in. Everything needs money coming in. All these people who are like, yeah, we'll just chill for 5 or 10 years, let those millions flow in to nostr every month while we sit on our porches and post about sovereignty and self-control, it's like, come on.