It's a tale as old as Bitcoin. People mostly spend to make more money (mining) or for limited quantity high profile collectibles. It's an interesting niche but hard to run an entire business on.

There are many artists who turned down coins long ago and regret it but those stories tend not to talk about the volatility that must be endured for the noteworthy gains.

At this point make money the best way you know how and save/invest in SATs what you're comfortable with.

Nostr is so full of passion I think there's a lot of opportunity to build following long-term.