"Show me the feed from this neighborhood, what are people saying?"

Instead of individual follows, categories in columns like in the old Tweetdeck app. When you add a profile or a neighborhood or a search topic, it becomes a new feed that you can save for later, edit as desired, or discard when it stops being interesting enough to keep.

Ads that zap us to thank us for our time, AND a way to zap back to say "I really loved the creativity and the message". Make it a two way street so we can get away from the Advertising model and move to the Appreciation model.