Bitcoin treasury companies have a role to play too. They are the conduit to a Bitcoinized world, whether you like it or not. Granted, most people interested in them are focused on potential gains and not on that, though. The fact is that the vast majority of people won't use niche tools to interact with Bitcoin. They will get exposure through financial products.
Discussion
I understand that Bitcoin is for everyone, but these treasury companies are so fiat. They're just using Bitcoin to play the same old fiat games. MSTR is probably the worst if you look at their leverage model. They're boring.
Yes they are playing fiat games, but their purpose is to leverage them to help kill fiat and bring about hyperbitcoinization. Definitely not boring.