In the 90s, MS's "Where do you want to go today?" ad earned derisive snorts from professionals. A concurrent coffee klatch opined, "It ought to be 'Here's where you're going today'", at which a bystander interjected, "Yeah, but Apple's is 'You're not going anywhere!'"

https://www.pcmag.com/news/apple-reportedly-considered-a-port-free-design-for-the-iphone-17-air