Whats the easiest way to store bitcoin for Bitcoin noobs ?

I want to orange pill my friends/family, but self-custody is probably out of the question until they understand how it works, and non self-custofy is, well, not your key not your coins...

I'm stuck, I want to recommand bitcoin, but I cant recommand a solution to start using it...

Is Bitcoin too young to be usable (safely) by the broader audience?

If that self-custody dilemma continues, what can break it? Bitcoin banks with government-issued regulations (basically just a regular bank, which cant be bailed out by printing money)?