You know what I hate the word ‘influencers’, reminds me of ‘influenza’ an annoying contagious virus 🤮 No offence, but most ‘influencers’ have no great long term influence in the world, don’t really bring anything really new or beneficial that I’ve known, literally follow other people’s trends and make 10 minute TikToks about eating a bag of crisps or some crap. They ‘influence’ school kids to just be a more annoying version of themselves until the kids move on to the next more current annoying thing.

People who really have the ability to influence and have an impact to affect generations of cultural change are your creatives, artists, poets, songwriters, directors etc. Real art done well creates emotive responses unlike any other communication form. You want to influence people to realise they need to have back their own control then those are the kind of people to influence whole cultural movements 🌍