New things are seldom perfect at first. #Zapvertising aligns incentives more appropriately than traditional advertising because #nostr and #bitcoin remove middlemen who would want to exert control and influence over the process, platforms, and people. The same censorship resistance is afforded to all, whether individuals or companies/organizations. A few added controls to manage the user experience side of zapvertising will help, and those will come. It’s exciting to be part of a major paradigm shift like this. 💜🤙