I am visiting my family and the new thing is that the TV has been off for weeks now. My mother (72y) is not very tech savvy. She went from watching TV 8+ hours a day when I was a kid, loving the local news, soap opera and other shows to ZERO.

Phones and tables replaced it all. She has access to the same content on the TV, but it is not the same. She prefers the tablet at all times.

All the local content is vertical. The "local news" is vertical only. The weather shows are vertical. Friends are sending vertical pictures and videos. Nothing fits on the TV.

Everything is on Shorts format. Mostly Instagram with LOTs of audio message reshares on WhatsApp.

She doesn't like the concept of "follows". She just want to watch interesting things. The author is absolutely irrelevant.

And she knows really well that when she Likes something the algo is going to give her more of that. So, to her, a like is a signal to the algo and not to the author.

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All implications on appropriate video orientation aside, the like-maxis are gonna be in denial after reading this.

My mom doesn't care about what they think. :)

🔥🔥🔥

TVs are for background noise these days. Or if you want to watch something on a big screen for entertainment.

A lot of people have caught on to the concept of training the algorithm.

Yeah short form and especially vertical does seem to be the future.

Kids don't even know how to insert a disk.

It’s getting increasingly hard to engage again with a slow book reading, different kinda of thoughts come out from that though

Great insights. Very useful for someone building a client. #growNostr

she's a zoomer

There is a revolution taking place in communication and this scenario is very Brazilian, the same thing happens in my family

Very tech savy mom you have for a 72y old. I bet it is for her talented son.

The only thing Wall-E movie got wrong was the screens orientation...