Sometimes I question whether I get triggered for no reason, or am justified in how I feel.

A local organization just reached out asking for a discount, citing that our competitors charge 30% less. What they overlook is that we consistently develop NHL-caliber talent, and our top athletes dominate in their respective leagues. Meanwhile, those same competitors haven’t produced a single high-level pro.

I find it frustrating, even insulting, to be lumped into the same category. Developing elite athletes takes a level of expertise and skill set that not everyone has. And frankly, there’s a clear gap in skill and outcome between our competitors and ourselves.

Maybe it’s cockiness. Maybe it’s just calling reality for what it is. Either way, I know what my time is worth.