The best part is he will probably buy the top again. This will provide entertainment for years to come.
Discussion
Stupidity sells. It allows his audience to feel superior. He knows what he’s doing. He wants to be the jester and entertainer. He has already made millions by employing this strategy.
Ps the link is broken, but I’m assuming it’s that barstool jester?
I will likely also buy the top, but I'm boring.