There is a large discrepency between merchants that accept on-chain vs Lightning vs Liquid, etc are in practice very different even though they are all Bitcoin.

The last two are extremely small and don't share the adoption of on-chain Bitcoin. Monero has arguably more adoption than Lightning, and definitely more than Liquid.

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There are merchants accepting Liquid? I have encountered it by mention of some Lightning Network node operators, but I haven't seen it being used for anything else

Yea that's my point, I'm sure there are a couple, I see Lightning somewhat often, but none that I know of for Liquid.

On the same topic, Shopinbit just released there latest payment stats:

https://xcancel.com/shopinbit/status/1899727450898075863

My point is that a sidechain would have to start merchant adoption all over again from scatch. Compared to the last two attempts seems like a very tough uphill battle to get over the already existing network effect of the already existing privacy coin (Monero).