There are a lot of people who pose as UX specialists that think they know what users want, but in fact they just copy whatever is the current trend from twitter/instagram/whatever and act as if that was absolute truth (of course, until the next platform invents something completely new and has success with that, changing the paradigm).
“Mediocrity knows nothing higher than itself, but talent instantly recognizes genius.”
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-- Mark Twain
I’ll add to that “You can't depend on your eyes when your imagination is out of focus” Mark Twain
The quote is by Dr. Arthur Conan Doyle, the creator of Sherlock Holmes
I thought the creator of Sherlock Holmes was Jô Soares.