Yes. We should expect merchants to eventually recognize the value of accepting Bitcoin instead of paying other payment processing fees... so much so, merchants ought to offer a couple points discount for purchases via Bitcoin in order to entice customers away from using credit cards that provide them with rewards.... until then, I say punish the merchants for not making it worth your while to spend your Bitcoin: just keep forcing them to pay credit cards fees so that you can earn the rewards that you can ultimately turn into more Bitcoin for yourself.
Discussion
So nostr:nprofile1qyt8wumn8ghj7etyv4hzumn0wd68ytnvv9hxgtcppemhxue69uhkummn9ekx7mp0qqsd7gqv4s60d743gfv8x4z09krv6zmn6x02sswcfsrt0ymshw3pfqcap2vcl have an interesting proposition.
They are able to offer traditional merchant services at around 50% the cost of other companies because it is subsidised by the Bitcoin gains they make by also accepting Bitcoin and optionally converting on the fly to fiat for merchants that prefer not to hold Bitcoin.
Even if you have no interest in Bitcoin, as a merchant you are still incentivised to choose them, then you become incentivised to start accepting Bitcoin and eventually holding Bitcoin as you see the value proposition.
Game theory in full force 💪
That sounds awesome!... particularly for the merchants... If all those merchant incentives eventually lead to merchants providing real incentives for their customers to spend their Bitcoin, then we'll really have something.