Yes. We should expect merchants to eventually recognize the value of accepting Bitcoin instead of paying other payment processing fees... so much so, merchants ought to offer a couple points discount for purchases via Bitcoin in order to entice customers away from using credit cards that provide them with rewards.... until then, I say punish the merchants for not making it worth your while to spend your Bitcoin: just keep forcing them to pay credit cards fees so that you can earn the rewards that you can ultimately turn into more Bitcoin for yourself.