I’m so confused about the Beef Tallow hype. Is this just a US thing?

I mean, I’ve been using Britannia Finest Beef Dripping - £1.25/250g - all my life. It’s great and I don’t understand why people are paying 5-10x more for Tallow.

Is this just a UK thing? Because the vast majority of our beef is grass fed (grain finished) anyway?

#asknostr