A friends father, a computer science professor, was the first to show me this brick of a device in 2001. We thought it was the epitome of uncool. Wanted nothing to do with it, despite hoarding loads of MP3s.

There were cheaper, smaller products with better features. Of course, Apple’s design and i-brand marketing was the selling point. Then the iTunes store followed - where they conceptualized digital music sales and set the market rate ($.99 per song), proceeding to take a 30% cut thereafter.

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