I personally like Nostr because there are a lot of genuine conversations with real people. I’m not here the get zaps but they are a bit of fun and a nice way for acknowledgement of content that you like.

I think there are people posting for monetizaton and there will be more of that as Nostr grows. I don’t have any issues with that and good luck to them. The difference here is that there is no algorithm pushing that content on anyone and we all choose who we follow and what to zap. So I think the way to optimise content for zaps is to post things that people actually want to see, will repost to keep visibility, and feel is worthy of zaps!