The branding of Primal and other performant clients are too "needy". It's trying to hard. They also reek of Twitter which is exactly what people are trying to get away from. The wave icon is very FIAT. Le Nostr is different so it shouldn't be trying to be or look like twitter, etc.
We need to embrace our nerdy, fun little culture. We aren't going to go from 0 to full network effects in 1 year.
Look at bitcoin's network effects' history. There are waves of adoption. E.G. "cryptoalphas" -> cypto enthusiasts -> black-market -> early tech professionals/retail -> retail speculation on instiutions -> nimble institutions.
This is part of the reason I personally love the UI of astral.ninja. It's different in a very good, fun way. I especially like the the ordered list of my homies on the right, where I can sort to the top my ride-or-die homies, etc.