Richard Heart is a massive scammer. I was following him on Twitter back in 2016. Then he was pretending to be a bitcoiner.
Later he came out with a whole slew of shitcoins. Hex is the main one on my mind right now, but there was at least one more. He's very good at marketing and lying to newcomers.
If your friend wants to trust the Louis Vuitton guy over Satoshi best of luck to them.