It's not surprise me that 7-11 is very hit in Laos because 7-11 franchisor use Economics theory to develop the store management that increase happiness and decrease painful of customers.

Oh, it is not the monopoly issue if other use the same strategy to manage their store. In Thailand, We have seen ThanaPiriya (TNP) and K&K Super Store Southern (KK) have succeeded in their location and 7-11 can't defeat them.

PS. 7-11 is not the monopolistic company but it is an angle company that decrease customer's painful from the traditional store is managed by Chinese race Owner.

We can defeat it if We want because the monopoly power from the economies of scale is the easiest Monopoly power to defeat by open the Free-Trade competition from other countries.

#Econ101 #7eleven #Laos