But that's the thing, you're not using people if you are providing value. I've felt the same way, and it took years of people actually asking me to sell stuff to them for me to realize that.

Just like you like to support the folks at a local market, or an artist, people want to do commerce with people they know. They want the personal connection.

Exchanging value, whether in words, actions or currency doesn't have to be shameful or manipulative.