C The Signs: Rewrite the future of cancer with AI.
https://www.dixonbaxi.com/case-study/c-the-signs
C the Signs is more than AI. It is a movement to make early cancer detection a right, not a privilege. While cancer doesn’t discriminate, access to diagnosis still does. C the Signs believes everyone deserves the same chance to survive. By working with patients, clinicians, and changemakers, they are rewriting the future of cancer care with real impact for people.
# Seeing cancer differently.
We began by defining a strategy rooted in C the Signs’ founding purpose. Through in-depth interviews with clinicians, patients, founders, and the internal team, we uncovered the insight that shaped the project: everyone deserves a better outcome. C the Signs is changing the story of cancer, detecting it earlier, diagnosing it faster, and connecting people to equitable care.