Ocean & Braiins are two pools with clear leadership compared to the rest.
They have also put in a lot of effort educating Bitcoiners in their own ways.
I appreciate all people taking on Bitmain & the rest of the giant corporates.
Vilifying Bitmain historically has been good enough marketing in driving some hash to other pools.
Ocean is marketing their nuances and clearly helping decentralize the pool industry - there is no controversy there for me.