With smaller numbers it can be a challenge, as adoption grows it will get better. But it's going to take time, not sure about the next year, but we could be surprised.
People need to be reminded that you are V4V so they're more inclined to think about it and give V4V.
Many people still have no idea what it is; at this point they just assume money is coming in somehow (ads usually)... gotta break them free of that. Best of luck!