Why would you want to get 'normies' to not use ad blockers ?

Everyone should be using ad blockers

(And the path to ever greater 'enshittification' of the advertising supported web has been well laid out and shouldn't surprise anyone by now)

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Not me, Google

I understood but they're on an irreversible path to ever greater abuse of their user base. Their fundamental 'business model' is irretrievably bad. They won't reform because they're fully locked in now (must produce profits and keep share price up)