Since the physical ad market isn't as saturated, it does stand a good chance of leading to a higher conversion rate if done properly. DuckDuckGo's main traction channels early on was billboards and TV ads, for example. Finding the thing that actually resonates enough to lead to a conversion is the hard part, which is just true of all marketing efforts.
why is this so hard to grasp lmao
advertise where your target audience is
on the fucking internet
on Facebook, on X, on IG, on TikTok, on YouTube, etc.
& you shouldnβt be advertising the protocol
instead advertise the clients in respective environments
examples: advertise zap.stream on twitch, nostr:npub12vkcxr0luzwp8e673v29eqjhrr7p9vqq8asav85swaepclllj09sylpugg & Damus on X, Olas on IG, etc. nostr:note1hfwhjzxj65wl6ljcrp2q2ymmrmx2ek2kar32ltfrc0yx73rsdtxsxjdc0f
Discussion
I hear you, I just donβt believe the physical ad market which is dying is where our target audience is..
I personally havenβt bought any service or product from that market since forever, I just wish people would put themselves in the shoes of those being marketed..
also how will you know the conversion rate of those dollars to users?