I think this was also the initial idea with likes on Twitter. They were supposed to be personal "bookmarks", not public numbers, but something got lost in translation. I think I read something from nostr:npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m about this at some point.

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I use likes as a “i read this” flag

So mostly on messages in my notifications.

I do use like half the time to bookmark it and other times because I just like it and no other reasons to it

I think there's value in both public and private bookmarks. Likes are similar to public bookmarks. Displaying the count is a separate issue.