This wording is too difficult for most people. Easier: "Just buy and hold it for a long time. If you trade in and out you'll most likely lose."

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It’s good wording for the target audience: investors. The play on words “timing the market” (something investors already know is a difficult to impossible goal) versus the new concept of “time in the market.”

Fair! I didn't know the target audience

To be fair, I'm just guessing what the original intent was :)