“Instead of timing the market, investors should instead prioritize time in the market. This shift in perspective reveals that having a long-term mindset is really the best approach when it comes to Bitcoin.”
https://www.fool.com/investing/2024/12/19/ultimate-guide-investing-bitcoin-max-returns/
This wording is too difficult for most people. Easier: "Just buy and hold it for a long time. If you trade in and out you'll most likely lose."
It’s good wording for the target audience: investors. The play on words “timing the market” (something investors already know is a difficult to impossible goal) versus the new concept of “time in the market.”
