i would actually prefer to say bits. it makes more sense to people, imo. it's natural. sats or satoshis doesn't make sense, but whatever, i don't really mind in the grand scheme of things.
Discussion
Bits have had an established meaning prior to bitcoin. And we needed a word for discussions rather than speaking in terms of millionths of a bitcoin and a H/T to the creator seemed appropriate. Are you okay with referring to 10 btc as a Finney?