Well, in the Keynesian world that we all have been conditioned to seek pleasure by constantly getting that sweet sweet dopamine hit. The world breaks a little when you are out of this matrix and you realise that these things were made to keep us engaged while having a constant degradation in lifestyle of ours.
So it is not important anymore to seek that pleasure for me but I miss that thing that has been dead for quite a while after understand the ethos behind this movement.