‘Influencers’ posting on social media to ‘help’ others are monetizing it in some form. Could be for monetary or social capital reasons. Their true intentions are hidden/obscured or individually justified to profit off of human suffering.

Otherwise, they position themselves as some moral authority you need to go through to be ‘free’ or ‘help’ yourself. Similar to giving a confession to some rent-a-priest. Unnecessary 3rd party that you supposedly need to reach the Devine

Nothing is new under the sun. It’s been the same since time immemorial only slight variations