because the rockstars think it's coo

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there is an open secret kind of employment these days on the internet of people who have a lot of influence being paid to market stuff while pretending they are not marketing it, also

this is a pernicious influence on people, who swallow this bullcrap because they are social climbers and creates a feedback loop of people thinking some commercial bullshit is cool when it's just a bunch of paid shills pretending to not be paid shills