It’s an engineering marvel, without question. And they’re likely going for status symbol first, so it all makes sense.
Discussion
Would’ve been big if they be like fuck it this baby is 999 and have people loose their mind and preorder it like hot cakes. They’ll loose money for sure, but when you get a new concept device into lots of people’s hand, you’ll probably have ways to monetize it later on.
For 36 easy payments of $100 is how they get you to bite.