Make it convenient.

"Piracy is a service problem" was once said (by the Steam CEO, methinks?) and has stuck with me, just as much as Steve Jobs' "It just works".

Especially these days where the newer generation seems to be suffering from a decreasing attention span and some countries generally growing older, simplicity is very important.

If it causes friction, its more likely to be dropped asap. The less friction, the more retention - as in willing to keep using/staying.

My opinion, anyway. ^^

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