That's true, negativity drives engagement, it's why the church found the most success during bloody campaigns against moors or women. Now that they've peeled it back to be "Buddy Jesus" fewer people are interested.

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Indeed. Very good analogy.

“All preachers of morals, and all theologians, share one bad habit: they all try to talk people into thinking they are in a very bad way and need some severe, final, radical cure.”

- Friedrich Nietzsche