https://noyb.eu/en/pay-or-okay-study-users-prefer-tracking-free-third-option

> Finally, when there’s a “pay”, a “consent” and a “advertising, but no tracking” option, most users switch to the latter. 7 out of 10 people then choose the “advertising, but no tracking” option.

> This shows that the “third option” (as suggested by the EDPB) is supported by objective evidence: Users accept funding of websites via advertising – but not online tracking.