Seconded.

It’s incredible to me that such a significant barrier to casual users which is almost universally “solved” with a centralized third party needs to be argued for why it should be a standard part of the protocol.

This is the core of why the internet re-centralized, running servers, DNS, etc is a real pain in the ass. Bolt12 gets around a major hurdle of that. If we want sovereign nodes and users holding their own keys, Bolt12 is a huge piece of that puzzle, imo.