Croatia Polyclinic's Digital Billboards Have Your Back
https://www.printmag.com/advertising/croatia-polyclinics-digital-billboards-have-your-back/
# In a world where most advertising interrupts, this one quietly helps.
What if your morning commute could diagnose a spinal issue before you even made it to work? In a compelling blend of public health, technology, and design, Croatia Polyclinic has partnered with Croatian-based agency Bruketa&Žinić&Grey to turn a national health crisis into a moment of creative intervention.
For Bruketa&Žinić&Grey, long considered one of the region’s most inventive agencies, the project extends beyond a typical creative brief. It reflects a broader approach to design as a reminder of what design can achieve when it moves beyond the brief. A reminder that design can engage with public health not through persuasion alone, but through direct, functional interaction.