It is a tough one. Zaps have the potential to help force paid advertising models out into the light. So it is good to explore these models and see what works. On the flip-side individuals paying for attention and engagement seems a bit cringe.

Maybe this it is the kind of model that works well for companies as their incentives are clearly to sell/promote a product. Too many ‘influencers’ are just looking to make themselves the product, which is a carry over from the old Twitter et al. framework. We can do better.